Now I have not actually met Karen, I was introduced to her by a mutual friend as she had a few questions about affiliate marketing. Since then we have spoken a lot via IM and email, I can honestly say I don’t think I have met a more passionate person about affiliate marketing and online in general. She has recently started at The Slice and is no doubt a future star in the world of Affiliate Marketing.

Tell us a little bit about yourself. Who are you and what do you do?

My name is Karen and I’ve just started working at The Slice London, which is a reasonably new franchise of The Slice – (but based in London– surprise surprise!). The Slice London is an account management network for primarily financial campaigns. The Slice and The Slice London share a pool of affiliates and software but we both run separate campaigns to ensure our affiliates always the perfect campaigns to run to each of their sites/mailing lists etc. As I’m completely fresh-faced on the affiliate scene, I’ve had a great time this past couple of weeks with Internet World on and being able to chat and get to know the people in the industry!

What is your day to day role?

So far, I’ve been speaking to all of our affiliates and learning about them: their ad models, preferred/ successful campaigns, what type of demographic they market to. I also send out alerts on new campaigns, help get the tracking in place and respond to any enquiries the affiliates may have. Once we’re familiar enough with an affiliate, we’re able to then send out targeted campaigns to them which we know will work well. Basically, I’m here to make our affiliates as much money as possible and help out wherever possible!

What was your previous job and was it related to affiliate marketing?

I worked for an online florist, which meant I ran a lot of digital marketing campaigns, primarily SMM, PPC, SEO, etc., though the role there included a lot of offline marketing as well. I took over the affiliate marketing account towards the end of my time there, so I’ve had experience of the industry, but more from a client’s perspective! I’ve also run a couple of my own SEO based websites which has given me some insight from an affiliate’s point of view, though there’s a lot more to learn still!

What do you love about affiliate marketing?

I simply love the model – pay on results! It’s a win for every side – a sale for the merchant and money made for the affiliate. After working across the channels, I’ve definitely found the affiliate marketing side as the best way to produce both measurable and sizable ROI! It’s also a hobby of mine – I’ve always loved the online environment and while I don’t make a huge amount of money back, I can safely say it’s my first hobby that actually pays me back for my time!

What is on your Ipod?

At the moment I’m re- listening to the Gatsby’s American Dream discography!

How can people get in touch with you?

You can reach me via email or msn on Karen.clarke@theslicelondon.com. Alternatively give me a call