Read more at the official Google blog.

STEP 1: CREATE A GOOGLE ADWORDS REPORT

1. Sign in to your Google AdWords account.
2. Click the Reports tab.
3. Click Create a New Report.
4. Under Report Type, select Ad Performance.
5. Under Settings, select the following:
   • Ad Variations = Text Ad
   • View = Summary
   • Date Range = (Select the date range)
   • Campaigns and Ad Groups = All campaigns and their ad groups (or you can specify the campaigns and ad groups you want to export)
6. Under Advanced Settings, click Add or Remove Columns, and then select the following options under each of these headings:
   Level of Detail
   • Campaign
   • Ad Group
   • Keyword
   • Ad Id

Attributes

1. • Keyword Matching
   • Headline
   • Description Line 1
   • Description Line 2
   • Display URL
   • Daily Budget
   • Current Maximum CPC
   • Keyword Destination URL
   • Destination URL

Performance Statistics

1. • Select any option (one selection is required to run the report).
2. If you want to import ads for distribution on search pages only or content pages only (Search Ads or Content Ads (Beta) in adCenter), under Advanced Settings, click Filter Your Results, select Ad Distribution, and then selectContent or Search.
3. Under Templates, Scheduling, and Email, type a name for your report.
4. Click Create Report.

Save the Google AdWords report as an Excel CSV spreadsheet

1. After your report is complete, click the name of the report to open it.
2. Click Export Report, and then click either .csv (for excel) or .csv.
3. Click Save.

Edit the spreadsheet to match the adCenter template

1. Remove any rows of information that are above the column headings.
2. If there is a data summary line at the bottom of the spreadsheet, remove it.
3. Delete, add, or move the columns in the spreadsheet to match this column order:
   • Campaign
   • Ad Group
   • Keyword
   • Keyword Matching
   • Current Maximum CPC
   • Keyword Destination URL
   • Headline
   • Description Line 1
   • Description Line 2
   • Display URL
   • Destination URL
4. Save and close the spreadsheet.

STEP 2: IMPORT REPORT TO MSN ADCENTER

First log into Adcenter, then follow the steps below:

1. Click the Campaigns tab.
2. Click Import campaigns.
3. If you are using the template, click Excel or CSV, type or copy data into the template, and save the file.
   –or–
   If you are exporting campaign information from another online advertising program, save the exported file as a CSV file.
4. In the Select a language and market drop-down list box, select the language your ads are written in and the market you want them distributed through.
5. In the Time zone drop-down list box, select the time zone you want to use for this campaign. (Please note that you won’t be able to change this selection at a later time.)
6. Click Import file.
7. In the Choose file dialog box, select the file, and then click Open.Your imported campaigns are added to the table.

Et viola.

Thanks again to the person I stole this from it has been extremely useful.

Today is a good day to be working in online advertising, it was announced that online ad spend now accounts for 23.5% of advertising spend overtaking TV for the first time. While this is  great news for anyone working in online its not all good, it is also reported that total ad spend in the UK is down a massive 17%.

No doubt the last 12 months have been tough for us all (especially if you are in TV) but these figures are a positive indication that online is holding its own, and actually still growing.

Guy Phillipson, chief executive of the IAB, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions.”

TV ad spend has fallen by 16.1%, according to the figures from the Advertising Association and WARC. Historically TV has been the ad man’s preferred method of advertising, as well as the largest,  but has now been overtaken but what six years ago was the smallest.

Why is this?

Well one of the main reasons must be down to measurability, something that you still cant be 100% sure of with TV and traditional press advertsing.  With search, display and affiliate marketing traditional marketers are waking up to the level of measurability that these forms of advertising allow them. Being able to analysing the return on investment, especially in these turbulent times, is one reason why online advertising will no doubt continue to grow.