Articles tagged with: search
Online, PPC »
A little tip I picked up while on my travels, when I say picked up I mean stole. In a previous role I was responsible for running various search campaigns and this one use to bug me no end. Now there is no way Google is willing to help you with this you either do it the hard way (copy each ad group across one at a time) or follow the below instructions.
STEP 1: CREATE A GOOGLE ADWORDS REPORT
Sign in to your Google AdWords account.
Click …
Featured, Headline, Online »
Today is a good day to be working in online advertising, it was announced that online ad spend now accounts for 23.5% of advertising spend overtaking TV for the first time. While this is great news for anyone working in online its not all good, it is also reported that total ad spend in the UK is down a massive 17%.
No doubt the last 12 months have been tough for us all (especially if you are in TV) but these figures are a positive indication that online is holding its own, and actually still growing.
Guy …
