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	<title>Kinky Afro &#187; msn</title>
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		<title>Transferring Your Google Campaigns To Microsoft Adcenter</title>
		<link>http://www.kinkyafro.org.uk/transfering-your-google-campaigns-to-microsoft-adcenter</link>
		<comments>http://www.kinkyafro.org.uk/transfering-your-google-campaigns-to-microsoft-adcenter#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:16:36 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://kinkyafro.org.uk/?p=150</guid>
		<description><![CDATA[A little tip I picked up while on my travels, when I say picked up I mean stole. In a previous role I was responsible for running various search campaigns and this one use to bug me no end. Now there is no way Google is willing to help you with this you either do it the hard way (copy each ad group across one at a time) or follow the below instructions.
STEP 1: CREATE A GOOGLE ADWORDS REPORT

Sign in to your Google      AdWords account.
Click ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-201" title="fsImageResize" src="http://kinkyafro.org.uk/wp-content/uploads/2009/10/fsImageResize.jpg" alt="fsImageResize" width="246" height="174" />A little tip I picked up while on my travels, when I say picked up I mean stole. In a previous role I was responsible for running various search campaigns and this one use to bug me no end. Now there is no way Google is willing to help you with this you either do it the hard way (copy each ad group across one at a time) or follow the below instructions.</p>
<p><strong>STEP 1: CREATE A GOOGLE ADWORDS REPORT</strong></p>
<ol>
<li>Sign in to your Google      AdWords account.</li>
<li>Click the <strong>Reports</strong> tab.</li>
<li>Click <strong>Create a New Report</strong>.</li>
<li>Under <strong>Report Type</strong>, select <strong>Ad Performance</strong>.</li>
<li>Under <strong>Settings</strong>, select the following:
<ul>
<li><strong>Ad Variations</strong> = Text Ad</li>
<li><strong>View</strong> = Summary</li>
<li><strong>Date Range</strong> = (Select the date range)</li>
<li><strong>Campaigns and Ad       Groups</strong> = All campaigns and       their ad groups (or you can specify the campaigns and ad groups you want       to export)</li>
</ul>
</li>
<li>Under <strong>Advanced Settings</strong>, click <strong>Add or Remove Columns</strong>, and then select the      following options under each of these headings:<br />
<strong>Level of Detail</strong></p>
<ul>
<li>Campaign</li>
<li>Ad Group</li>
<li>Keyword</li>
<li>Ad Id</li>
</ul>
</li>
</ol>
<p><strong>Attributes</strong></p>
<ol>
<li>
<ul>
<li>Keyword Matching</li>
<li>Headline</li>
<li>Description Line 1</li>
<li>Description Line 2</li>
<li>Display URL</li>
<li>Daily Budget</li>
<li>Current Maximum CPC</li>
<li>Keyword Destination       URL</li>
<li>Destination URL</li>
</ul>
</li>
</ol>
<p><strong>Performance Statistics</strong></p>
<ol>
<li>
<ul>
<li>Select any option       (one selection is required to run the report).</li>
</ul>
</li>
<li>If you want to import      ads for distribution on search pages only or content pages only (<a href="http://help.live.com/help.aspx?project=adCenter_ContentAds_Beta_ss&amp;mkt=en-us&amp;querytype=keyword&amp;query=yekdi33"><strong>Search Ads</strong></a> or <a href="http://help.live.com/help.aspx?project=adCenter_ContentAds_Beta_ss&amp;mkt=en-us&amp;querytype=keyword&amp;query=yekdi33"><strong>Content Ads (Beta)</strong></a> in adCenter), under <strong>Advanced Settings</strong>, click <strong>Filter Your Results</strong>, select <strong>Ad Distribution</strong>, and then select<strong>Content</strong> or <strong>Search</strong>.</li>
<li>Under <strong>Templates, Scheduling, and Email</strong>, type a      name for your report.</li>
<li>Click <strong>Create Report</strong>.</li>
</ol>
<p>Save the Google AdWords report as an Excel CSV spreadsheet</p>
<ol>
<li>After your report is      complete, click the name of the report to open it.</li>
<li>Click <strong>Export Report</strong>, and then click either <strong>.csv (for excel)</strong> or <strong>.csv</strong>.</li>
<li>Click <strong>Save</strong>.</li>
</ol>
<p>Edit the spreadsheet to match the adCenter template</p>
<ol>
<li>Remove any rows of      information that are above the column headings.</li>
<li>If there is a data      summary line at the bottom of the spreadsheet, remove it.</li>
<li>Delete, add, or move      the columns in the spreadsheet to match this column order:
<ul>
<li>Campaign</li>
<li>Ad Group</li>
<li>Keyword</li>
<li>Keyword Matching</li>
<li>Current Maximum CPC</li>
<li>Keyword Destination       URL</li>
<li>Headline</li>
<li>Description Line 1</li>
<li>Description Line 2</li>
<li>Display URL</li>
<li>Destination URL</li>
</ul>
</li>
<li>Save and close the      spreadsheet.</li>
</ol>
<p><strong>STEP 2: IMPORT REPORT TO MSN ADCENTER</strong></p>
<p>First log into Adcenter, then follow the steps below:</p>
<ol>
<li>Click the Campaigns      tab.</li>
<li>Click Import      campaigns.</li>
<li>If you are using the      template, click Excel or CSV, type or copy data into the template, and      save the file.<br />
–or–<br />
If you are exporting campaign information from another online advertising      program, save the exported file as a CSV file.</li>
<li>In the Select a      language and market drop-down list box, select the language your ads are      written in and the market you      want them distributed through.</li>
<li>In the Time zone      drop-down list box, select the time zone you want to use for this      campaign. (Please note that you won’t be able to change this selection at      a later time.)</li>
<li>Click Import file.</li>
<li>In the Choose file      dialog box, select the file, and then click Open.Your imported campaigns      are added to the table.</li>
</ol>
<p>Et viola.</p>
<p>Thanks again to the person I stole this from it has been extremely useful.</p>
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