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[26 Oct 2009 | No Comment | ]
Google Street View Goes Off Road

The Google Street View tool is a fantastic piece off kit, I must admit I am addicted to it. If you haven’t yet played with this then I suggest you set some time aside to have a look. You can take a virtual drive over the Golden Gate Bridge or even view what is going on in Time Square.
Until recently this tool has only been available with images taken by the Google car, hence the name street view. If the car couldn’t drive down it then it couldn’t photograph it.
That is about to change with the introduction of the Google …

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[26 Oct 2009 | No Comment | ]
Google Heading Deeper Into Display With Campaign Insight

I recently blogged about Google’s Ad Exchange finally going live and Google entering the display race, it should come as no shock then that Google are not messing about here and the launch of their Campaign Insight tool to larger publishers is just another sign that Google are serious about this channel.
The secret to Google’s success has been the ability to give advertisers access to the ROI figures of their search campaigns, quickly and effectively. Not so easy with display as anyone who works in display will tell you, no one clicks on display advertising.
That’s where …

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[25 Sep 2009 | No Comment | ]
Google Launch Ad Exchage. Affiliate Oportunity?

This is not really a surprise to many as the acquisition of Double Click back in 2008 for a staggering £1.9bn was a clear indication that Google had some very serious plans to enter the display market.
No body questions that Google is the dominant force when it comes to online search and text advertising and they have dipped their toe in the display market previously alongside the AdWords platform but with limited success, this time however they are looking to change the game.
Google have promised to increase the display pie …

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[22 Sep 2009 | No Comment | ]
Google. A Tweet To Suite Everyone

Over at Google they have many teams covering a whole raft of subjects including travel, retails and tech to name a few. Each dedicated team has recently launched its very own Twitter service to keep you informed of news and information from your relevant sector. The links can be found below as well as a bunch of other useful Twitter accounts from Google. Feel free to post anymore you know of.

Travel
http://twitter.com/googletravel
Tech
http://twitter.com/googletech
Auto
http://twitter.com/googleauto
Media & Entertainment
http://twitter.com/googlemande
Finance
http://twitter.com/googlefinsvcs
Retail
http://twitter.com/googleretail
Creative
http://twitter.com/CreativeSandbox
Google Offical
http://twitter.com/google
Mobile Apps
http://twitter.com/googlemobileapp
Google Books
http://twitter.com/googlebooks
Ad Manager
http://twitter.com/googleadmanager
Google OS
http://twitter.com/googleos
Travel
Tech
Auto
Media & Entertainment
Finance
Retail
Creative
Google Official
Mobile Apps
Google Books
Ad Manager
Google OS