Read more at the official Google blog.

STEP 1: CREATE A GOOGLE ADWORDS REPORT

1. Sign in to your Google AdWords account.
2. Click the Reports tab.
3. Click Create a New Report.
4. Under Report Type, select Ad Performance.
5. Under Settings, select the following:
   • Ad Variations = Text Ad
   • View = Summary
   • Date Range = (Select the date range)
   • Campaigns and Ad Groups = All campaigns and their ad groups (or you can specify the campaigns and ad groups you want to export)
6. Under Advanced Settings, click Add or Remove Columns, and then select the following options under each of these headings:
   Level of Detail
   • Campaign
   • Ad Group
   • Keyword
   • Ad Id

Attributes

1. • Keyword Matching
   • Headline
   • Description Line 1
   • Description Line 2
   • Display URL
   • Daily Budget
   • Current Maximum CPC
   • Keyword Destination URL
   • Destination URL

Performance Statistics

1. • Select any option (one selection is required to run the report).
2. If you want to import ads for distribution on search pages only or content pages only (Search Ads or Content Ads (Beta) in adCenter), under Advanced Settings, click Filter Your Results, select Ad Distribution, and then selectContent or Search.
3. Under Templates, Scheduling, and Email, type a name for your report.
4. Click Create Report.

Save the Google AdWords report as an Excel CSV spreadsheet

1. After your report is complete, click the name of the report to open it.
2. Click Export Report, and then click either .csv (for excel) or .csv.
3. Click Save.

Edit the spreadsheet to match the adCenter template

1. Remove any rows of information that are above the column headings.
2. If there is a data summary line at the bottom of the spreadsheet, remove it.
3. Delete, add, or move the columns in the spreadsheet to match this column order:
   • Campaign
   • Ad Group
   • Keyword
   • Keyword Matching
   • Current Maximum CPC
   • Keyword Destination URL
   • Headline
   • Description Line 1
   • Description Line 2
   • Display URL
   • Destination URL
4. Save and close the spreadsheet.

STEP 2: IMPORT REPORT TO MSN ADCENTER

First log into Adcenter, then follow the steps below:

1. Click the Campaigns tab.
2. Click Import campaigns.
3. If you are using the template, click Excel or CSV, type or copy data into the template, and save the file.
   –or–
   If you are exporting campaign information from another online advertising program, save the exported file as a CSV file.
4. In the Select a language and market drop-down list box, select the language your ads are written in and the market you want them distributed through.
5. In the Time zone drop-down list box, select the time zone you want to use for this campaign. (Please note that you won’t be able to change this selection at a later time.)
6. Click Import file.
7. In the Choose file dialog box, select the file, and then click Open.Your imported campaigns are added to the table.

Et viola.

Thanks again to the person I stole this from it has been extremely useful.

Great news for Google but there is still some way to go in catching IE and Firefox who combined have market share of 85%.

Until recently this tool has only been available with images taken by the Google car, hence the name street view. If the car couldn’t drive down it then it couldn’t photograph it.

That is about to change with the introduction of the Google trike to take Street View, well off the street. Have a look a the below video to learn more.

Those clever people over at Google towers never cease to amaze me.

The secret to Google’s success has been the ability to give advertisers access to the ROI figures of their search campaigns, quickly and effectively. Not so easy with display as anyone who works in display will tell you, no one clicks on display advertising.

That’s where Campaign Insight comes in.

AdAge explains how it works:

“With Campaign Insights, Google takes data from the advertiser’s server logs to determine who was shown an ad and when. Then compares that to web searches and site visits culled from data from the millions of Google toolbars on computer desktops. Those results are compared to a comparable group that didn’t see the ad.

Then Google measures the difference between the number of brand searches and site visits between the two groups. To filter out the impact of other media or influences, such as a TV campaign, Google compares the data to the two groups’ behavior before the campaign began. The incremental difference is attributable to the display-ad campaign.”

Google has an advantage here over other ad exchanges, Double Click, as well as the enormous amount of computers that the Google tool bar is installed on. Now we know this isn’t a perfect way to measure the success of a campaign but if Google can convince advertisers that display has had an impact on their search traffic then maybe they can convince them to spend even more via this channel.

Watch this space.

This is not really a surprise to many as the acquisition of Double Click back in 2008 for a staggering £1.9bn was a clear indication that Google had some very serious plans to enter the display market.

No body questions that Google is the dominant force when it comes to online search and text advertising and they have dipped their toe in the display market previously alongside the AdWords platform but with limited success, this time however they are looking to change the game.

Google have promised to increase the display pie for everyone with three core principles that underpin how Google will approach display advertising.  Read more here.

For those of you not really familiar with ad exchanges it is a fairly simple process. As a site or media owner (seller) you would offer you available advertising space for sale via the exchange and invite people (buyers) to bid for that space in an auction. Now traditionally this form of advertising has been dominated by large media houses and big brands but with this launch Google are trying to address that balance, and apply the same methodology that was and is so successful for them with their Adwords platform.  They compare it to the stock exchange where only the large banks and investment companies plug directly into the exchange itself but individuals can still buy and sell shares through a broker without having to plug directly into the stock exchange. Same principle, but with advertising space. Existing AdWords and AdSense users will be given access to extra publishers and certified ad networks in the Ad Exchange, and have the opportunity to bid for space according to their given needs at anyone time.  This exchange mechanism along with the vast amounts of data that Google hold will tempt many advertisers.  Ease of use plus data plus massive scale will be a carrot that wil attract all advertisers great and small.  To date there a few other big players in this space the main one being  Right Media but the legacy and cache that Google provide will interest those, who to date, have not looked at this possibility for buying their media.

Where is the affiliate opportunity?

This signals a great opportunity for affiliates to bid on relevant ad space they think will convert for their merchant, add the clients banners or use Google custom banner service (with their affiliate link in) and watch the conversion roll in, much like they would with search.

Please feel free to comment with any thoughts.

Over at Google they have many teams covering a whole raft of subjects including travel, retails and tech to name a few. Each dedicated team has recently launched its very own Twitter service to keep you informed of news and information from your relevant sector. The links can be found below as well as a bunch of other useful Twitter accounts from Google. Feel free to post anymore you know of.

Travel

Tech

Auto

Media & Entertainment

Finance

Retail

Creative

Google Official

Mobile Apps

Google Books

Ad Manager

Google OS