I recently blogged about Google’s Ad Exchange finally going live and Google entering the display race, it should come as no shock then that Google are not messing about here and the launch of their Campaign Insight tool to larger publishers is just another sign that Google are serious about this channel.
The secret to Google’s success has been the ability to give advertisers access to the ROI figures of their search campaigns, quickly and effectively. Not so easy with display as anyone who works in display will tell you, no one clicks on display advertising.
That’s where …