“Online shoppers like to make their purchases at the start of the week,” says James Carter, founder and managing director of VoucherCodes.com. “Retailers that continue to hold on to voucher offers until Friday afternoons are missing out on the bulk of online shoppers, who avoid the internet during the weekend in favour of other leisure activities.”

“The bulk of online shoppers will complete transactions during the week,” he added. “Holding on to voucher codes means retailers have the potential to lose 45% of all possible sales due to a drop in traffic. It’s a bit like offering a great discount when the high street is closed!”

I see what is going on here. Arrive at work 8:58, turn on machine and make tea, sit down at desk 9.10, check emails 9:15, search online for an ASOS voucher code 9:16-5:30. I am just so busy these days.

ASOS the extremely popular on-line fashion site has reported a 47%  sales increase in the six months to September and a massive 110% increase in international sales. Nick Robertson, chief executive of ASOS has recently relieved that two new postage options are to be added in coming months.  One of which is  the  ”Supersave” option, where customers pay less for deliverys that maye take longer than a standard postage fee. The other “ASOS Premium”, where customers will get free delivery by paying an annual fee.

In recent times ASOS have also launched a same day delivery service within a 50 mile radius on the warehouse.

No wonder profits at ASOS are on the rise, even in these times, ASOS is a lesson to all on-line retailers of how it should be done.