Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …

When Ed isn’t tearing up dance floors at affiliate events, or trying to impress the girls with his silky football skills, he can be found working hard over at Affiliate Window HQ.
Tell us a little bit about yourself. Who are you and what do you do?
I’m Edwyn a partnership’s account manager at Affiliate Window. I’ve been here for 18 months and manage a portion of the top 200 affiliates on our network. I first joined as an admin assistant fresh faced out of university and as I’ve learned the industry (with …

In July 2008 Qudico, one of the UK’s largest cash back sites, made the announcement that it was ending its relationship with Affiliate Window. Reports at the time suggested this was due to disagreements over Quidco’s sure shop scheme, essentially this scheme was an agreement between networks and Qudico designed to guarantee that networks resolve any Quidco members transaction queries within 28 days or they would be auto-approved. This didnt really offer much in the way of protection for the merchants and would mean in many cases  merchants would have been paying for sales that were …