They say a picture paints a thousand words, enough said then I guess….

Tell us a little bit about yourself. Who are you and what do you do?

For those of you that don’t know me – I am Karel , despite the funny sounding name I am originally from Bristol and have lived in Berlin for the last 4 years. I am affiliate marketing manager at German affiliate network belboon-adbulter GmbH.

What is your day to day role?

I spend a lot of my time dealing with affiliate and merchant enquiries, I am responsible for 3 different industries so the questions can vary somewhat. Due to my past experience I have also recently been given the role of contact person for all our price comparison affiliates, I currently have a list of around 180 so I imagine this will keep me out of trouble for a while. It’s my first completely German speaking role and so I was really worried to begin with – but so far it seems to be holding up quiet well!
Oh, drinking coffee and looking out of the window as well – we have an amazing office with a fish tank with a lift through it one side and the Berliner Dome the other. If anyone comes to Berlin come and visit!

What was your previous job and was it related to affiliate marketing?

I spent 2 and a half great years at Idealo, my first role in affiliate marketing. I joined initially as an English content worker and managed to work my way through to UK country manager. It was a great role as I got to meet all the people I now in the UK affiliate marketing arena, firstly through MSN and then at A4U’s and a few lucky people in Barbados last year with Affiliate Future.  One worry about leaving Idealo was the lack of contact I would have with the UK…

What do you love about affiliate marketing?

You people. As I said I have met some fantastic people over the last few years and made some great friends.

What do you hate about affiliate marketing and what would you change if you could?

Hmm – good question. I personal hate of mine is being based in Germany when you are all having pub meets, football tournaments and having fun etc. – but that’s really more a geography hate…

People bitching on the forum I guess. Makes me not want to post as often as people will pick up on small irrelevant points and turn a good thread into a slagging match or into a voucher code thread – boring!

List your top 5 resources that help you with your day to day job?

A4U, XING, Linkedin, 100partnerprogramme.de and my iPhone for cheeky Facebook and Twitter checking. Twitter used to be big for me but in my new role I honestly don’t have the time – sorry guys.

If you were an affiliate how would you help someone in your role?

That’s a hard one as I am still pretty fresh to being network side – obviously sign up to our network, my programs and make lots of money with us and make me look great.

As an affiliate I would have asked Merchants and network account managers to get in touch when they honestly had a good promotion or merchant that I should have been pushing, and if it was worth getting in touch with me for then pester me until it I actually dealt with it.

In your opinion what is the future of affiliate marketing and how can affiliates take advantage of this?

Mobile Affiliate Marketing – without a doubt this is the future.

What is on your Ipod?

Not enough new stuff to be honest but a bit of everything really. Have been listening to Arctic Monkeys,  Murs and Royskopp recently – random mix I know!

How can people get in touch with you?

Karel.ellis-gray@belboon.de

Skype: karel.ellis.gray

msn: karelwork@hotmail.com

I’m Helen,  my role is senior online marketing manager at BSkyB. More specifically I work across the ppc search and affiliate channels.  I manage the in-house team for both these channels and work closely with the rest of the marketing team to ensure integration and online support for all campaigns.

What is your day to day role?

Every day is completely different. In general  I work with my teams to optimise both the PPC channel and affiliate channel to drive more sales and efficiency.  I also work closely with the rest of the online team to ensure campaigns are integrated, budget is being deployed effectively etc.  Additionally, I try my best to get involved in other parts of the Sky business such as 3D TV to sell in the role of PPC and affiliate to these business units and help support their activity.

What was your previous job and was it related to affiliate marketing?

My background is purely in affiliate marketing, I have worked at two affiliate networks since leaving university, most recently DGM where I spent a very enjoyable 2.5 years.

What do you love about affiliate marketing?

I love that affiliate marketing is a microcosm of all online marketing.  Affiliates do PPC, SEO, email, DM etc. I love the variety of this and the enthusiasm of the affiliates that goes with this.

What do you hate about affiliate marketing and what would you change if you could?

There are a lot of people in this industry that profess to be experts and publicise themselves widely as just that. In my experience those that are really good at it keep quiet, are modest and are very successful from doing just that.

List your top 5 resources that help you with your day to day job?

Twitter – keeps me posted on industry news

Google Reader – keeps me updated on the blogs I like to follow

Excel – couldn’t live without it

DART tracking – lets me know everything, all the time

Sky News – keeps me posted and grounded on what’s happening in the real world

If you were an affiliate how would you help someone in your role?

Be transparent about what you are doing and be open to testing new ideas.  Sky is an incredible place to work in that everyone is always open to trying new things. I’d love more affiliates to come to us with more ideas about how to generate sales.

In your opinion what is the future of affiliate marketing and how can affiliates take advantage of this?

This is the first time in a few years now that i have felt really positive about the future of affiliate marketing.  I think we went through a bad patch with a real reliance on brand traffic but stakeholders in the industry have really broadened their reach and as a result affiliate has become an invaluable channel.

This needs to continue and I can see more affiliates developing themselves as brands. I also think there is still a huge opportunity for the long tail affiliate, especially on a campaign such as Sky where there is so much scope to tap into a content niche.  I don’t like to jump on a well travelled bandwagon but multi-channel attribution has to become part of affiliate marketing at some point, if only to protect the real content affiliates.  I also, controversially, think post impression may make a comeback for those affiliates that can create a brand / sticky / high trafficked site.  Exposure for brand such as Sky is really key and if affiliates can offer this then I think there is an argument for remuneration.

What is on your Ipod?

Spotify with a very varied music taste, I like anything from Take That, to Phil Collins to Lady gaga and The Killers, weird I know but I love all music.

How can people get in touch with you?

www.twitter.com/Helenmarie21

helen.southgate@bskyb.com

MSN: helen.southgate@hotmail.co.uk

Our good friends over at A4U towers have been busy working on the launch of the new look site. It has officially launched today and I must say its a real Booby Dazzler (its a northern thing) It comes with a host of jazzy new features but don’t take my word for it, check it out for yourselves here.

Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!

What does this mean for affiliates?

An official statment sent to all affiliates signed up to Affiliate Window reads:

As existing affiliates of AW, you will see no change to the day-to-day service we provide. It will be business as usual, with the same desire to provide industry-leading service and technology to all our affiliates. There will be no change to the frequency or structure of your payments.

This deal will allow us to leverage the rich expertise in both businesses to deliver exciting and ground-breaking solutions for the market at a much more rapid pace. Digital Window solutions such as ShopWindow, Darwin, AWin Analytics, Snoopy and Agent99 will, over time find space alongside trusted Buy.at solutions like Offer Central, EventEngine, ProfitPlus and FlexTrack.

Exciting times. Watch this space.

I think a lot of times merchants come up for a little too much flack from affiliates. I know the merchants I work with are constantly looking at ways to improve their programmes. On top of this many of them have a huge number of other issues to deal with that may not be related to affiliates needs.  In a post inspired by Keith’s “6 Effective Habits Of Super Merchants” I thought I would add my opinion from the other side of the fence and look at “6 Effective Habits Of Super Affiliates”. Now by super affiliate I don’t mean a huge affiliate generating a million pound a day, quite the opposite.

1 – Communicate

Much has been written about merchants not communicating with their affiliates and not listening to their needs. Well the same can be said for affiliates at times. Yes I know you are busy and you receive a lot of emails, we all do, but if you do receive an email from an account manager then reply back. Even if it’s to say “Thanks got your email, I will look into it”. Communication is key in any relationship; if you as an affiliate want the most out of that merchant then get back to them when they contact you. Even if it is a stupid question!

2 – Be honest about your activity

It’s not enough to say you don’t know how you are generating sales or that it is none of their business how I get traffic (Its does happen). Being open and honest with a merchant will ensure they come back to you time and time again. Trust is a huge factor in any type of relationship.

3 – Merchant friendly website

Let’s be honest it isn’t rocket science to put up a website these days. I see hundreds each day, some good, some bad, some really bad! Putting up a clean, user-friendly site that a merchant will look at and be pleased to be associated with is a sure fire way to get in their good books.

4 – Keep your site up to date

Affiliates are quick to scream from the rooftops when a product feed is out of date but what about when an affiliate’s site is out of date. Check that the products you are featuring on your site have the correct prices and are linking to the correct place. If you don’t have time to update them all then then use something like Easy Content Units.

5 – Attend events and network

This is an important one. We can sometimes be guilty of hiding behind our computers and instant messengers, but in the real world people are at the other end of those computers. Get out and meet those people. Many a deal has been done over a few beers. Not only that a relationship changes when you meet face to face, more often that not for the better. Agencies, networks and merchants love to meet affiliates and will often by ALL the drinks. What are you waiting for!

6 – A4U isn’t the final word

As much as I love the forum and try and participate as much as I can it isn’t the entire industry. I speak to affiliates every day, affiliates that haven’t ever heard of the forum or A4U and have no interest in it whatsoever. The guys and girls over at A4u have done a great job in publishing our industry and educating merchants, that is a fact. What I am trying to get across is that a lot of affiliates would benefit a hell of a lot more from talking to the network, merchant or agency direct first, before ranting on the forum.

Thanks for reading.

When Ed isn’t tearing up dance floors at affiliate events, or trying to impress the girls with his silky football skills, he can be found working hard over at Affiliate Window HQ.

Tell us a little bit about yourself. Who are you and what do you do?

I’m Edwyn a partnership’s account manager at Affiliate Window. I’ve been here for 18 months and manage a portion of the top 200 affiliates on our network. I first joined as an admin assistant fresh faced out of university and as I’ve learned the industry (with the help of some great mentors: Julie Wood, David Hall, Kevin Edwards etc…) I have taken on more responsibility and now look after some of the strongest performing affiliates; offering advice and implementing strategies to help grow their revenues and strengthen their relationships with our merchants and us.

What is your day to day role?

It’s difficult to answer when every single day offers so much opportunity and variation but the main tasks I undertake involve sourcing offers from merchants, promotion planning and writing performance reports.

The exciting parts of my day can involve helping to organise affiliate/merchant events, aiding affiliates to integrate new technologies and finally, analysing industry trends. When you have a base of 90,000 affiliates there is a wealth of information just waiting to be dissected. I guess now would be the time to confess that I’m a maths graduate and that evaluating stats is a dirty pleasure!

What was your previous job and was it related to affiliate marketing?

Upon graduating I took a gap year working for Arsenal Football Club (a dream come true!) I trained as a coach up to grade 2 and then proceeded to teach in the local community on Arsenal’s behalf. I did 4 months in London before being whisked off to Greece where there were 15 + soccer schools for me to teach at. I spent a couple of weeks at each one and by the end I was even taking sessions in Grenglish (my own variation on Greek: Greek/English)

Unfortunately the dream job had to end as coaching children left no time for a social life and definitely didn’t pay enough. Returning to England I was offered a job as an assistant manager at my old university bar or the far more enticing and career wise move to Affiliate Window, it was an easy choice.

What do you love about affiliate marketing?

I love that two people with opposite opinions on the best way to promote a product can both be successful. It’s so open-ended and enthralling that really anyone with a computer and an imagination can get into it.

I also love that it encourages people to make money from their passions. Everyone has something they are really interested in and affiliate marketing offers the opportunity for people to make money from their self-created dream jobs (with a little guidance of course.)

What do you hate about affiliate marketing and what would you change if you could?

I think there is nothing I hate about affiliate marketing. There are a few niggly things that bother me once in a while. The one that instantly springs to mind is some people’s expectation to be given everything on a silver platter without a track record of proven success. Sometimes it can seem that ‘everyone and their dog’ requests exclusive deals/codes/promotions.

I guess the underlying issue here is that affiliate managers face an eternal struggle to educate and inform their clients about how affiliate relationships work.

List your top 5 resources that help you with your day to day job?

1. I may be a little bias here but the affiliate window Wiki: http://wiki.affiliatewindow.com/index.php/Main_Page makes my job very easy as I often refer affiliates here to answer the common questions that they have.
2. I regularly check the affiliates 4 u forum and enjoy the topical discussions that happen on a recurring basis, it’s interesting to see how so many affiliates are able to be successful despite having completely different approaches.
3. One of the greatest resources has to be my colleagues at Affiliate Window, there are so many people behind the scenes that are inspirational, hard working and very intelligent.
4. The NMA which is great source of industry news
5. Kirsty’s blog http://www.affiliatestuff.co.uk is great for new starters and helped me a lot when I first joined Affiliate Window.

If you were an affiliate how would you help someone in your role?

Just do the basics and do them well. Be polite, answer emails/calls even if it’s just to say ‘no I don’t like this promotion/idea’ and perhaps most importantly manage your expectations. Don’t expect changes to happen overnight as there will be a chain of people involved in any affiliate marketing idea.

In your opinion what is the future of affiliate marketing and how can affiliates take advantage of this?

Affiliate Window will take over the world J and affiliates can take advantage by joining us:

https://www.affiliatewindow.com/signup/index.php

In the future, I expect affiliate marketing to continue its rapid growth as online spend increases yet again and affiliates will find more innovative ways to promote products and deals. Specifically with Affiliate Window in mind, I’m excited about the recently launched Darwin which will see Affiliate Window offer a new level of transparency through the use of social network features that were pioneered by Facebook. This will increase interaction between affiliates and merchants and remove some of the barriers that networks including Affiliate Window have in place.

What is on your Ipod?

The last three songs were: Female of the species (by Space), Run this town (Jay Z) and Chan Chan (Buena vista social club) – certainly a random mix!

How can people get in touch with you?

You can email: Edwyn.mcfarlane@affiliatewindow.com or get me on msn fredwyn at hotmail.com or ring on 0207 553 0409

This is exactly why I wanted to start this section, to celebrate people like James and let people know how vital someone like he is in the success of an affiliate programme. James will not win any awards at A4U, nor does he sit on the forum all day, but he should be celebrated for his contribution to affiliate marketing. His ideas and knowledge of, not just affiliate programmes, but technology and online as a whole, is second to none. He is always on hand to help affiliates with the more technical aspect of affiliate marketing that us lowly account manager often struggle with, I have never seen him stuck for an answer yet. If he is not getting beaten at Fifa by me or developing feed manipulation tools for affiliates, he can be reached on the following email address james@ro-eye.co.uk  Despite his terrible taste in music (no really) and his lack of tea making he is a great guy. Someone pass me a tissue I think I am going to cry………..

Tell us a little bit about yourself. Who are you and what do you do?

I’m James Skelland, and I’m the technical solutions manager at R.O.EYE. I’ve been at the company for just under 2 years now. When I’m not technical solutioning, I play hockey, drink real ale, and come up with million pound affiliate ideas, which I can never be bothered to get started.

What is your day to day role?

I look after all of the technical aspects of the company. So this typically involves the fun stuff such as working with large publishers to help them integrate some funky implementations through the eBay API, the not so fun stuff such as “James, my internet is slow”, and everything in between.

What was your previous job and was it related to affiliate marketing?

Previously I was an IT system and network administrator for an independent insurance broker, as well as building and maintaining the website and ecommerce platform for a toy distribution company. Two very different industries to be in, but my boss at the time had many fingers in many pies.

What do you love about affiliate marketing?

I love the (still) relative infancy of the industry. Because of this, there’s so much scope to be innovative and stretch the boundaries of the CPA model. You’ll always have your staple PPC, content, incentive sites etc, but someone could come along tomorrow with a completely new way of promoting a merchant which blows everything out of the water.

What do you hate about affiliate marketing and what would you change if you could?

Hate is such a strong word, but I don’t really like the reliance on incentive and voucher code sites. As well as the usual last click cookie stealing type of arguments we all know of, you can also end up with some rather lazy AM’s who will sit there and say to their boss “look, the affiliate channel generated £xxxxx in sales this month”, without looking at the bigger picture of incrementality. EBay have taken a bold step in the right direction by telling cashback sites that if they want to promote eBay, they have to prove that they’re adding value to the channel. But they’ve also provided the cashback sites with some exclusive offers to help them to achieve this. It’s a two way street. Erm what was the question again…?

List your top 5 resources that help you with your day to day job?

Firebug with the Firecookie extension for Firefox is a definite must, along with Live HTTP Headers.

A syntax highlighting text editor – I’m a nerd and deal a fair bit in source code! GWD text editor is my preferred choice.

The almighty oracle and el presidente of all things internet – Google – Email, webmaster and keyword tools, calendar, maps, chrome etc etc. Next on my list is a Nexus One.

A good team of execs to work with and bounce ideas off!

A brew. Milk no sugar. Thanks.

If you were an affiliate how would you help someone in your role?

I guess affiliates sometimes forget that we’re here to help them. We’ve dealt with tons of affiliates over many many years now, so we’ve picked up a thing or two. We’re not offended if an affiliate turns around and says “Leave me alone”, however some of our best performing affiliates were little obscure guys not so long ago, but they were the ones who were receptive to, and keen to implement some of our ideas.

In your opinion what is the future of affiliate marketing and how can affiliates take advantage of this?

Well if I knew the answer to that then this questionnaire would be in the “Affiliate Millionaires” section of your site. But I think we’re currently seeing a shift in the attitudes of merchants. As attitudes to the channel change, more savvy online/affiliate managers are in place, and with that comes a better understanding about the quality of the traffic affiliates are driving. EBay is the biggest example and have made a significant leap in this direction; however more traditional merchants are now asking us how they can implement a similar value reward based payment model to their affiliates.

What is on your Ipod?

Is this a loaded question? My music tastes are famed far and wide, but I like Bon Jovi at a very geeky level.

How can people get in touch with you?

Email or MSN me: JamesS@ro-eye.co.uk
Twitter: @jamesskelland
Linkedin: http://uk.linkedin.com/in/jamesskelland

Question: What is the best way to get rich?

Answer: Qucikly….

In reality this isn’t the easiest way but it is certainly the best.  Good advice and help is hard to come by for anyone trying their hand at affiliate marketing.

The net is awash with get rich quick schemes and dodgy ebooks. Most newbie’s will read something about Jeremy Shoemoney or Kieron Donoghue making truck loads of cash by doing nothing. What they won’t read about is how long and how hard they have been working at doing nothing, probably the best part of 10 year – if not longer. The moral of the story is that nothing comes easy and overnight success usually takes 10 years.  If you are starting out in affiliate marketing then good luck, don’t give up and keep trying. Treat any failure as feedback, learn from it and move on. Remember short of winning the lottery or finding out your great uncle twice removed owns half of Halifax, the only way to get rich is to work hard and stick at it.

I have decided to trial a new feature here at Kinky Afro. A featured called Unsung Heroes of Affiliate Marketing. The aim is to feature people that are involved in Affiliate Marketing, people who are vital to the day to day running of a successful affiliate programme. Some of these people you may know, some you may not but each of them has a unique role in the industry we all work in.

I hope you find these posts useful and if you would like to be featured in this series then please feel free to get in touch here.

First on the list is Ken Cheung from Blue Barracuda. Ken is a great guy and extremely approachable. You can read his interview below.

Tell us a little bit about yourself. Who are you and what do you do?

I’m Ken, affiliate manager at Blue Barracuda, I essentially oversee all of our clients with anything to do with affiliate, comparison and affinity relationships, I also oversee the campaigns we run, as an affiliate on Findanyfilm.com (http://www.findanyfilm.com), our affiliate site. I also run a few of my own sites including customminifig.co.uk (http://www.customminifig.co.uk), 40kimperialguard.co.uk (http://www.40kimperialguard.co.uk) and Freebie Town (http://www.freebietown.co.uk)

I got into affiliate marketing just after uni and have been doing it ever since. Working network, agency and affiliate side, the only thing I’m missing is merchant side experience, which I’ve kind of touched on with one of my sites. I genuinely believe you need to see the whole picture to be any good as an affiliate manager. Being an affiliate manager isn’t as simple as approving affiliates and checking for fraud.

What is your day to day role?

The great thing about affiliate marketing is each day is different, sure I’ve got my usual tasks such as approving affiliates managing newsletters and codes, but the really juicy stuff is with all the planning, negotiating and analysis, which we do a lot of. We plan for clients yearly, quarterly and monthly, we also send our clients reports with full analysis on a weekly monthly and yearly basis, its only with this level of clarity and depth of analysis that we can really help grow our clients campaigns and make a difference to their bottomline. After work I usually spend a few hours on my own sites, its here that I really get to relax, but also learn about new techniques and understand more fully what strategies affiliates are taking to market affiliate programs. Affiliate marketing moves so quickly you really need to be an affiliate to be able to understand what affiliates are doing and how they are doing it.

What was your previous job and was it related to affiliate marketing?

My previous job was at another agency where I was part of the team that setup the affiliate management proposition and setup their network. In 2008/09 affiliate marketing was the Buzz word it seemed that every agency wanted an affiliate department, regardless of if they had the infrastructure to support it.

What do you love about affiliate marketing?

From an agency side, its innovative and fun, I get to meet some of the most entrepreneurial people and be at the forefront of what’s happening online. As a general rule because affiliates use all sorts of different strategies such as PPC, SEO and Display, you end up getting a very broad idea about how each of these media channels work, which obviously helps you in an agency where all these channels are separate. Affiliate is also all about making sales, and so you end up being very aware of your clients financial needs and requirements, which in turn helps you from a finance perspective. To put it simply, working in affiliates gives you the best skill set compared with other channels and industries, because the rules haven’t been set and there’s still room for growth, it’s a real opportunity to make your mark.

As an affiliate I love the fact that after a day in the office I go home check my stats to find I’ve made a massive sale that’s paid for all my sites and hosting. It’s a great feeling when you’ve been out with friends and you come home to find you’ve actually earned more than your beer money in the same time. Obviously, like any other affiliate, the dream is to have a long term income that doesn’t really take too much to maintain.

What do you hate about affiliate marketing and what would you change if you could?

I have to admit there are things a that really annoy me about affiliate marketing, Hackers and fraudsters being the main thing, there needs to be more done to stop this kind of behaviour online, let along within affiliate marketing. Other things such as Brand name bidding, cookie ‘napping/dropping’ really irk me, but that’s really part of the game, lastly clients don’t always ‘get’ affiliate marketing, and I don’t think there’s enough education about this. Overall, however affiliate marketing isn’t all that bad.

List your top 5 resources that help you with your day to day job?

Google for sure, and some of the tools google provide, Hitwise and comscore are awesome, as is the affiliates4u forum. I try and read all the affiliate blogs especially Genos, and if I can get my hands on it I’ll real Igaming news (casino affiliate stuff) and revenue magazine (generic affiliate stuff), the BBC and the economist really come in handy as well. To be honest I don’t have a set of tools, but anything that gives me the information I’m looking for quickly and accurately ticks the box.

If you were an affiliate how would you help someone in your role?

As an affiliate I tend to try and actually speak with the affiliate manager, more can get done in a phone call or a  meeting than over a series of emails, I’ve actually had to deal with this as an affiliate manager and we’ve seen some good response from affiliates, affiliates need to be more predictable and make us (affiliate managers) aware of what they are doing, when they are doing it and for how long, affiliates often expect creative (as an example) done instantly, when the reality is for some of our clients this could be 2/3 months before a graphic designer is scheduled in to do the work, if we as an agency know before hand, we’re in a far better position to allocate resource, prep the client and plan accordingly.

In your opinion what is the future of affiliate marketing and how can affiliates take advantage of this?

Controversial as it sounds I think sooner or later affiliate marketing will take over Display and the main ‘content’ based online marketing format, but this could be years away. For 2010, I think discount codes will still be big, but more things will happen to control this space, attribution and innovative commission structures will develop and I think datafeeds/ comparison will be a big thing for 2010. I think we’ll also see more affiliate merging different type of sites together, eg. Voucher codes merged with price comparison, we’re already seeing some of this with Kelkoo. I think PPC as an affiliate will get really difficult as less brand bidding is allow and less direct linking is permitted and this area of the industry will eventually get absorbed into agency in-house PPC teams.

What is on your Ipod?

Hahaha, this is tragic, I’ve got Wreckless Eric playing as well as a load of classical stuff and dance music, eclectic to say the least, but all music that I can just work for hours to.

How can people get in touch with you?

You can reach me on k0106765<at>yahoo<dot>co<dot>uk for affiliate stuff, ken@bluebarracuda.com for affiliate management stuff and on my phone – 07809572028

Thanks Ken

Today is a good day to be working in online advertising, it was announced that online ad spend now accounts for 23.5% of advertising spend overtaking TV for the first time. While this is  great news for anyone working in online its not all good, it is also reported that total ad spend in the UK is down a massive 17%.

No doubt the last 12 months have been tough for us all (especially if you are in TV) but these figures are a positive indication that online is holding its own, and actually still growing.

Guy Phillipson, chief executive of the IAB, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions.”

TV ad spend has fallen by 16.1%, according to the figures from the Advertising Association and WARC. Historically TV has been the ad man’s preferred method of advertising, as well as the largest,  but has now been overtaken but what six years ago was the smallest.

Why is this?

Well one of the main reasons must be down to measurability, something that you still cant be 100% sure of with TV and traditional press advertsing.  With search, display and affiliate marketing traditional marketers are waking up to the level of measurability that these forms of advertising allow them. Being able to analysing the return on investment, especially in these turbulent times, is one reason why online advertising will no doubt continue to grow.