This is not really a surprise to many as the acquisition of Double Click back in 2008 for a staggering £1.9bn was a clear indication that Google had some very serious plans to enter the display market.
No body questions that Google is the dominant force when it comes to online search and text advertising and they have dipped their toe in the display market previously alongside the AdWords platform but with limited success, this time however they are looking to change the game.
Google have promised to increase the display pie …