Affiliates, Featured, Online »

[28 Apr 2010 | 3 Comments | ]
Unsung Heroes of Affiliate Marketing – Part 8 – Karel Ellis-Gray

Anyone who knows Karel will know what a great guy he is. We were all sad to see him leave Idealo, mainly because he doesn’t have much time for us these days.
They say a picture paints a thousand words, enough said then I guess….
Tell us a little bit about yourself. Who are you and what do you do?
For those of you that don’t know me – I am Karel , despite the funny sounding name I am originally from Bristol and have lived in Berlin for the last 4 years. I am …

Affiliates, Featured »

[28 Apr 2010 | No Comment | ]
Voting Closes For This Years A4U Awards

Well that’s it ladies and gentleman, its over, well the voting is anyway. If you didn’t vote then you are to late.
I was personally nominated in the Affiliate Manager – In House or at an Agency category and it was a massive surprise. Thanks to everyone who voted for me and fingers crossed I win!
See you at the awards.

Affiliates, Online »

[2 Mar 2010 | No Comment | ]
Unsung Heroes of Affiliate Marketing – Part 7 – Helen Southgate

Tell us a little bit about yourself. Who are you and what do you do?
I’m Helen,  my role is senior online marketing manager at BSkyB. More specifically I work across the ppc search and affiliate channels.  I manage the in-house team for both these channels and work closely with the rest of the marketing team to ensure integration and online support for all campaigns.
What is your day to day role?
Every day is completely different. In general  I work with my teams to optimise both the PPC channel and affiliate channel …

Affiliates »

[2 Mar 2010 | No Comment | ]
New A4U Has Officially Launched

Our good friends over at A4U towers have been busy working on the launch of the new look site. It has officially launched today and I must say its a real Booby Dazzler (its a northern thing) It comes with a host of jazzy new features but don’t take my word for it, check it out for yourselves here.

Affiliates, Headline »

[1 Mar 2010 | One Comment | ]
Digital Window Acquires Buy.At

Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …