Well that’s it ladies and gentleman, its over, well the voting is anyway. If you didn’t vote then you are to late.
I was personally nominated in the Affiliate Manager – In House or at an Agency category and it was a massive surprise. Thanks to everyone who voted for me and fingers crossed I win!
See you at the awards.
Tell us a little bit about yourself. Who are you and what do you do?
I’m Helen, my role is senior online marketing manager at BSkyB. More specifically I work across the ppc search and affiliate channels. I manage the in-house team for both these channels and work closely with the rest of the marketing team to ensure integration and online support for all campaigns.
What is your day to day role?
Every day is completely different. In general I work with my teams to optimise both the PPC channel and affiliate channel …
Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town. Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …
I think a lot of times merchants come up for a little too much flack from affiliates. I know the merchants I work with are constantly looking at ways to improve their programmes. On top of this many of them have a huge number of other issues to deal with that may not be related to affiliates needs. In a post inspired by Keith’s “6 Effective Habits Of Super Merchants” I thought I would add my opinion from the other side of the fence and look at “6 Effective Habits …