Comments on: Digital Window Acquires Buy.At http://www.kinkyafro.org.uk/digital-window-acquires-buy-at Ramblings of an affiliate account manager. Thu, 08 Jul 2010 20:46:48 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: hisnibs http://www.kinkyafro.org.uk/digital-window-acquires-buy-at/comment-page-1#comment-314 hisnibs Tue, 02 Mar 2010 15:09:25 +0000 http://www.kinkyafro.org.uk/?p=416#comment-314 Personally - I think this is a case of Awin using the takeover as a launching pad to get into the US. Buy.at already has begun establishing themselves state-side, with their Ticketmaster affiliate programme in particular proving very successful and creating waves in the US market. The tools are there, as is the talent at buy.at and it makes sense to piggy-back on that when AOL are desperate to sell any part of the company that they can make money from (buy.at being one of the few parts of the 'Platform-A' experiment that was turning a profit). I think it was a mutually beneficial deal for both AOL (financially) and DW (strategically), with buy.at just going along for the ride. Personally – I think this is a case of Awin using the takeover as a launching pad to get into the US. Buy.at already has begun establishing themselves state-side, with their Ticketmaster affiliate programme in particular proving very successful and creating waves in the US market. The tools are there, as is the talent at buy.at and it makes sense to piggy-back on that when AOL are desperate to sell any part of the company that they can make money from (buy.at being one of the few parts of the ‘Platform-A’ experiment that was turning a profit).

I think it was a mutually beneficial deal for both AOL (financially) and DW (strategically), with buy.at just going along for the ride.

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