Tell us a little bit about yourself. Who are you and what do you do?
I’m Zak and I’m the MD for Prezzybox.com. I launched Prezzybox in 2000 (we’re nearly 10 years old – very exciting!) just as the .com bubble was bursting and I’ve been here ever since! At work I look after the company strategy and marketing. Enjoyment is key for me – both at work and home – so I try to run a nice and relaxed ‘ship’. It’s important to enjoy coming to work.  Polly, our Golden …

The European Commission has ruled that Microsoft will have to begin offering its users a choice when it come to internet browsers. Microsoft announced that over the next few week it will be offering a “Web browser choice screen” that will offer users the choice of other internet browsers. This includes Safari, Firefox, Opera and Google Chrome.
Most of you reading this will probably be thinking, so what, I wouldn’t touch IE with a barge pole, no big deal. Millions of people in Europe are not quite as internet savy and will use …

Not content with taking over the world and selling us everything under the sun from free range organic chickens, to cheap TV’s, Tesco have launched a record label and a new site to pedal their wares Tesco Entertainment.
If you think the cool cats over at Tesco plan to target the kids with this one, thing again. Their first signing is no other than Simply Red himself, Mr Mick Huckley.
Music Week

This is exactly why I wanted to start this section, to celebrate people like James and let people know how vital someone like he is in the success of an affiliate programme. James will not win any awards at A4U, nor does he sit on the forum all day, but he should be celebrated for his contribution to affiliate marketing. His ideas and knowledge of, not just affiliate programmes, but technology and online as a whole, is second to none. He is always on hand to help affiliates with the more …

The beginning of any New Year inevitably sees people look back over the previous year and forward to the next year. Predictions about the forthcoming year are always rife. What changes will take place? What new trends will appear? What will people be buying this year?
All questions I wish I had the answers to.
The focus of affiliate marketing is changing and as merchants become more switched on, questions about quality are being asked more and more. The last click wins model and multi channel attribution models are among the hot …