Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …

The European Commission has ruled that Microsoft will have to begin offering its users a choice when it come to internet browsers. Microsoft announced that over the next few week it will be offering a “Web browser choice screen” that will offer users the choice of other internet browsers. This includes Safari, Firefox, Opera and Google Chrome.
Most of you reading this will probably be thinking, so what, I wouldn’t touch IE with a barge pole, no big deal. Millions of people in Europe are not quite as internet savy and will use …

The beginning of any New Year inevitably sees people look back over the previous year and forward to the next year. Predictions about the forthcoming year are always rife. What changes will take place? What new trends will appear? What will people be buying this year?
All questions I wish I had the answers to.
The focus of affiliate marketing is changing and as merchants become more switched on, questions about quality are being asked more and more. The last click wins model and multi channel attribution models are among the hot …

There are many forum posts and affiliate bloggers who are quick to point out when a merchant, network or agency are doing something wrong or not playing by the rules. I wanted to try and readdress the balance a little and share with you what I think affiliates are doing wrong and how I think they could help themselves.
Be a bit more open.
That’s it really, not a revolutionary concept by any means but something I feel affiliates need to understand and embrace. An agency or network is here to help …

In China they all drive, well fly, around in flying cars while watching TV on a screen implanted on their eyelids, all the time having robots carry out their everyday menial tasks. OK maybe that is a slight exaggeration but they are most certainly ahead of us in technology, internet speed and the way they consume and use the internet and digital media. Below is a video from Google CEO Eric Shcmidt explain where he expects the web and digital media to be in five years time. If this was anyone else …