I recently blogged about Google’s Ad Exchange finally going live and Google entering the display race, it should come as no shock then that Google are not messing about here and the launch of their Campaign Insight tool to larger publishers is just another sign that Google are serious about this channel.
The secret to Google’s success has been the ability to give advertisers access to the ROI figures of their search campaigns, quickly and effectively. Not so easy with display as anyone who works in display will tell you, no one clicks on display advertising.
That’s where …

Amazon UK have announced that they will be abolishing their Super Saver Delivery threshold until 10th January and offering free deliver on all UK order, regardless of their value.
This is great news for shoppers at Amazon but also great news for any of their affiliates as this move will no doubt improve traffic and conversion rate over the Christmas Period.
Amazon have also been in the news recently regarding the withdrawal of their £25 million Royal Mail contract in light of Christmas strikes that are looming, this was reportedly Royal Mails …

Now I must admit I consider myself a pretty technical guy and the more technical knowledge I learn the more it helps me with my job. I am all for technology and technical know how, however there are people in this world who I consider to be geniuses when it comes to technical know-how. One of those people is a Mr James Skelland who is R.O.EYE’s very own Technical Solution Manager and has just starting blogging.  His first post is a link to an article he wrote for the eBay …

If like me you are a Sky Broadband customer you should thank the guys and girls over a Bitter Wallet.  In their never ending quest to highlight all that is wrong with the world they have discovered that Sky are planing to make major changes to their service offering and guess what, they are not giving us more.
Did you know, for example, that Sky is the only broadband provider that doesn’t throttle its service at peak times?
“…however you use the internet, you can be sure that in Sky network areas, we don’t slow …

ASOS the extremely popular on-line fashion site has reported a 47%  sales increase in the six months to September and a massive 110% increase in international sales. Nick Robertson, chief executive of ASOS has recently relieved that two new postage options are to be added in coming months.  One of which is  the  ”Supersave” option, where customers pay less for deliverys that maye take longer than a standard postage fee. The other “ASOS Premium”, where customers will get free delivery by paying an annual fee.
In recent times ASOS have also launched a same day delivery service within a …