There are many forum posts and affiliate bloggers who are quick to point out when a merchant, network or agency are doing something wrong or not playing by the rules. I wanted to try and readdress the balance a little and share with you what I think affiliates are doing wrong and how I think they could help themselves.
Be a bit more open.
That’s it really, not a revolutionary concept by any means but something I feel affiliates need to understand and embrace. An agency or network is here to help …

I recently blogged about Google’s Ad Exchange finally going live and Google entering the display race, it should come as no shock then that Google are not messing about here and the launch of their Campaign Insight tool to larger publishers is just another sign that Google are serious about this channel.
The secret to Google’s success has been the ability to give advertisers access to the ROI figures of their search campaigns, quickly and effectively. Not so easy with display as anyone who works in display will tell you, no one clicks on display advertising.
That’s where …

Amazon UK have announced that they will be abolishing their Super Saver Delivery threshold until 10th January and offering free deliver on all UK order, regardless of their value.
This is great news for shoppers at Amazon but also great news for any of their affiliates as this move will no doubt improve traffic and conversion rate over the Christmas Period.
Amazon have also been in the news recently regarding the withdrawal of their £25 million Royal Mail contract in light of Christmas strikes that are looming, this was reportedly Royal Mails …

Now I must admit I consider myself a pretty technical guy and the more technical knowledge I learn the more it helps me with my job. I am all for technology and technical know how, however there are people in this world who I consider to be geniuses when it comes to technical know-how. One of those people is a Mr James Skelland who is R.O.EYE’s very own Technical Solution Manager and has just starting blogging.  His first post is a link to an article he wrote for the eBay …

Working in affiliate marketing you are faced with many genres of affiliates, genres such as PPC, voucher codes and content, to name a few. Another extremely popular genre of affiliate is cash back.
Cash back has grown massively in recent times and it is an extremely important part of any well run affiliate programme. What cash back sites do is take the commission earned from an affiliate sale and hand this back to the consumer, its true no catch, no gimmick, as an online shopper using a cash back site will …