Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …

I think a lot of times merchants come up for a little too much flack from affiliates. I know the merchants I work with are constantly looking at ways to improve their programmes. On top of this many of them have a huge number of other issues to deal with that may not be related to affiliates needs.  In a post inspired by Keith’s “6 Effective Habits Of Super Merchants” I thought I would add my opinion from the other side of the fence and look at “6 Effective Habits …

When Ed isn’t tearing up dance floors at affiliate events, or trying to impress the girls with his silky football skills, he can be found working hard over at Affiliate Window HQ.
Tell us a little bit about yourself. Who are you and what do you do?
I’m Edwyn a partnership’s account manager at Affiliate Window. I’ve been here for 18 months and manage a portion of the top 200 affiliates on our network. I first joined as an admin assistant fresh faced out of university and as I’ve learned the industry (with …

Tell us a little bit about yourself. Who are you and what do you do?
I’m Zak and I’m the MD for Prezzybox.com. I launched Prezzybox in 2000 (we’re nearly 10 years old – very exciting!) just as the .com bubble was bursting and I’ve been here ever since! At work I look after the company strategy and marketing. Enjoyment is key for me – both at work and home – so I try to run a nice and relaxed ‘ship’. It’s important to enjoy coming to work.  Polly, our Golden …

This is exactly why I wanted to start this section, to celebrate people like James and let people know how vital someone like he is in the success of an affiliate programme. James will not win any awards at A4U, nor does he sit on the forum all day, but he should be celebrated for his contribution to affiliate marketing. His ideas and knowledge of, not just affiliate programmes, but technology and online as a whole, is second to none. He is always on hand to help affiliates with the more …