Articles Archive for 2 March 2010
Affiliates, Online »
Tell us a little bit about yourself. Who are you and what do you do?
I’m Helen, my role is senior online marketing manager at BSkyB. More specifically I work across the ppc search and affiliate channels. I manage the in-house team for both these channels and work closely with the rest of the marketing team to ensure integration and online support for all campaigns.
What is your day to day role?
Every day is completely different. In general I work with my teams to optimise both the PPC channel and affiliate channel …
