Today is a good day to be working in online advertising, it was announced that online ad spend now accounts for 23.5% of advertising spend overtaking TV for the first time. While this is  great news for anyone working in online its not all good, it is also reported that total ad spend in the UK is down a massive 17%.
No doubt the last 12 months have been tough for us all (especially if you are in TV) but these figures are a positive indication that online is holding its own, and actually still growing.
Guy …

Working in affiliate marketing you are faced with many genres of affiliates, genres such as PPC, voucher codes and content, to name a few. Another extremely popular genre of affiliate is cash back.
Cash back has grown massively in recent times and it is an extremely important part of any well run affiliate programme. What cash back sites do is take the commission earned from an affiliate sale and hand this back to the consumer, its true no catch, no gimmick, as an online shopper using a cash back site will …

What do you think of social media? A waste of time? Not worth the marketing budget? Just a fad? Have a watch of the below video.

This is not really a surprise to many as the acquisition of Double Click back in 2008 for a staggering £1.9bn was a clear indication that Google had some very serious plans to enter the display market.
No body questions that Google is the dominant force when it comes to online search and text advertising and they have dipped their toe in the display market previously alongside the AdWords platform but with limited success, this time however they are looking to change the game.
Google have promised to increase the display pie …

It has been reported that Amazon have not been paying their affiliates when sales are refereed from Twitter or Facebook. According to the Amazon terms of service a sales has to be refereed from “your site” and not a third party, which it classes Twitter and Facebook as.
The only way around this is to twitter details of the deal or offer to a landing page on your site and ensure your affiliate link are there.
Please feel free to comment if you have any experience of this happening.