Tell us a little bit about yourself. Who are you and what do you do?
I’m Helen,  my role is senior online marketing manager at BSkyB. More specifically I work across the ppc search and affiliate channels.  I manage the in-house team for both these channels and work closely with the rest of the marketing team to ensure integration and online support for all campaigns.
What is your day to day role?
Every day is completely different. In general  I work with my teams to optimise both the PPC channel and affiliate channel …

Our good friends over at A4U towers have been busy working on the launch of the new look site. It has officially launched today and I must say its a real Booby Dazzler (its a northern thing) It comes with a host of jazzy new features but don’t take my word for it, check it out for yourselves here.

Gossip has been rife over recent weeks and chatting to a few industry contacts a whisper of a merger between two well know networks seemed to be the talk of the town.  Today’s news that Digital Window has acquired the Newcastle based Perfiliate Ltd, better know to us as Buy.At, ended that speculation. This acquisition signals the formation of the UK’s biggest performance based marketing group. AOL purchased Buy At in 2008 for a whopping $125 million CASH!
What does this mean for affiliates?
An official statment sent to all affiliates signed up to Affiliate Window reads:
As …

I think a lot of times merchants come up for a little too much flack from affiliates. I know the merchants I work with are constantly looking at ways to improve their programmes. On top of this many of them have a huge number of other issues to deal with that may not be related to affiliates needs.  In a post inspired by Keith’s “6 Effective Habits Of Super Merchants” I thought I would add my opinion from the other side of the fence and look at “6 Effective Habits …

When Ed isn’t tearing up dance floors at affiliate events, or trying to impress the girls with his silky football skills, he can be found working hard over at Affiliate Window HQ.
Tell us a little bit about yourself. Who are you and what do you do?
I’m Edwyn a partnership’s account manager at Affiliate Window. I’ve been here for 18 months and manage a portion of the top 200 affiliates on our network. I first joined as an admin assistant fresh faced out of university and as I’ve learned the industry (with …